PBN links, paid placements, and "guest posts on a thousand sites" used to work. Now they're a fast path to a manual penalty. We do real outreach: we pitch real journalists, real podcasters, real authoritative bloggers — with angles they want to cover anyway.
No PBN. No "link schemes." No paid guest posts on sites with 90% sponsored content. No comment spam. No "1,000 backlinks for $99." If we wouldn't be proud to send your CMO the screenshot of how a link was earned, we don't take the placement. Slower, but the rankings stick.
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