Funnel build · 3 stages

From cold click to upsell, in three pages.

A funnel is not a long landing page. It's a sequence of decisions — opt in, buy, expand — each with its own emotional brief. We design and build all three pages, the email automations connecting them, and the integration that drops the buyer into your CRM tagged correctly.

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Funnel sketch with markers

How the three stages connect.

01

The opt-in

A short page with a specific lead magnet — checklist, swipe file, free audit. The headline names the exact pain. The form asks for one thing. The thank-you page sets up the sale.

Opt-in form
02

The sale

Long-form, story-driven, objection-led. Six sections: hook, agitation, transformation, offer, proof, guarantee. Built so the order button is always within thumb's reach on mobile.

Sales page strategy
03

The upsell

One-click upgrade after checkout. Different pixel, different price, different promise. Typical lift: 18-32% increase in average order value with no extra ad spend.

Upsell strategy
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